Experience

Working

15 years of product marketing leadership at high-growth SaaS and AI companies. Built go-to-market engines, launched category-defining products, and drove revenue growth from early-stage startups to publicly traded platforms.
Jan 2024 – Present

Kustomer, an intelligent CX platform that turns support into a growth engine.

VP of Product Marketing

→ Interim CMO 2025

Led cross-functional org: Demand Gen, Content & Social, Brand, and Product Marketing

Highlights

  • Built and launched Kustomer's full AI product suite: self-service agents, rep copilots, and insight assistants for executive stakeholders
  • Architected the pricing transformation from seat-based to conversation-based billing, positioning Kustomer for the AI era
Jul 2021 – Jan 2024

Segment, a customer data platform (CDP) that unifies and activates first-party customer data.

Product Marketing Director

Highlights

  • Defined and owned the unified integration narrative across Twilio, SendGrid, and Segment post-acquisition
  • Took CustomerAI from concept to market, establishing Segment's AI positioning in the CDP category
Jul 2018 – Jul 2021

Twilio, a developer platform for messaging, voice, email, and customer engagement.

Sr. Group Manager, Platform Product Marketing

Highlights

  • Owned post-acquisition cross-sell positioning, messaging, and campaign strategy for Twilio SendGrid
  • Launched Twilio's low-code AI products, opening the platform to non-developer buyers
Feb 2016 – Aug 2017

SmartRecruiters, a hiring platform for recruiting, applicant tracking, and talent acquisition.

Product Marketing Manager

Highlights

  • Built enterprise ROI Calculator that delivered a 95% win rate with target segment prospects
  • Developed strategic ecosystem partnerships that doubled pipeline
Jun 2012 – Jul 2014

InMobi, a mobile advertising platform for app marketers and global brands.

Product Marketing Manager

Highlights

  • Built the predictive model that became InMobi's real-time ad optimization engine
  • Authored market analysis that directly informed InMobi's JAPAC expansion